It’s starting to look like Google’s at it again…this time thwarting Apple’s default privacy settings on its Safari web browser and sneaking a few advertising cookies into customer’s content. Advertisers, including companies like Google, rely on advertising for their income and cookies help them determine user preferences for a wide variety of products and services. Once an advertiser gets wind of what the consumer’s preferences are, they can send advertisements targeting their specific interests.
When Safari was presented to Apple’s customers, it was promised that the privacy settings, set by default, would not allow cookies to be dropped in by advertisers. Google, exploiting Safari’s functions that allows Google users to automatically sign in, to enable cookies on sites powered by Safari. Google contends that no personal information is at risk and it only tracks users’ visits for advertising purposes.
Consumer groups however, are not happy with Google’s response to the accusation, and have asked the Federal Trade Commission to look into Google’s practices. Google also claims that it merely manipulated the settings to resolve issues with browser compatibility. It has also been pointed out that Apple has opted to allow cookies that allow some social media content to function on Safari.
The bigger issue perhaps is that while the two companies show off their use of privacy for its users, some wonder how the users define privacy. If Apple or Google were not to use advertising tracking mechanisms, advertisers would not be as willing to spend money to glean the users’ personal preferences and stop spending money.
It essentially comes down to what information users may be willing to trade to give up free search or other freebies currently sponsored by the advertising dollars. The catch is that without advertising money, brought in by allowing the tracking of where and how users surf the internet, most, if not all of the free to user services would either be paid for by the users or disappear altogether.