When it comes to WordPress, speed is everything! There is nothing worse for your customer to experience slow loading times and this will have a huge effect on your conversions, subscribers and customers. Many WordPress owners think that it’s mostly down to the server setup/speed and in many ways it is but there are also some great plugins and tips to get the most out of your hosting.
Speed is EVERYTHING
I’m sure you’ve heard it before but speed is so crucial for any website. Optimizing your layout for ads and conversion optimization is something many webmasters do but this is no good if your actual website loads slowly. You’ll increase your bounce rates and customers won’t return, it’s as simple as that! There are many case studies that show even the smallest of loading times can have a HUGE effect on your conversions.
Anyway lets go through what you can do to improve loading times..
Find a Decent Web Host
We’ve said it again and again but choosing the right web hosting company is so important. There are many ones to avoid so finding a good one is crucial. Don’t always go for the cheapest as many hosting companies cut costs and you’ll find yourself sharing a server with hundreds if not thousands of other sites. The worse thing is not only the speed but also if you reach your CPU usage and bandwidth limits then your website will go down. This has a huge impact as often it takes many hours for your to resolve, fix or even transfer your site to a more powerful server such as a VPS or Dedicated Server. If you can think in advance then this WON’T HAPPEN!
Use a Good Cache Plugin
So you’ve found yourself a good host, now you need to install some plugins. Firstly we recommend W3 Total Cache. It’s probably the best caching plugin available (just read the reviews!). It basically caches your content which in tun increase page loading speeds and causes less stress on your server. It’s simple to install and can have a massive effect on performance!
Images often put a massive strain on your server CPU so by reducing the image sizes you’ll find that pages load quicker. It’s a simple fix so just install WP-smushit it will compress your images as you upload them!
Optimise your WordPress Database
You can do this the manual way which takes a while OR you can install WP-Optimise which does the job for you. It clears away spam, drafts, post revisions and optimizes your database. Highly recommended!
Turn off your Pingbacks and trackbacks
Another simple change that you can do yourself. WordPress has default settings for these which allow it to pingback and communicate with other blogs that have pingbacks and trackbacks. Basically everything a Blog mentions you in turn will automatically update data your posts. No need for this at all so disable it!